Jim Reidy

Jim likes numbers and streamlining systems and processes, like a lot. A graduate of Saint Louis University, majoring in Accounting and IT Management Jim also brings an incredible passion for conservation and environmental causes after joining the Wilderness Adventure Club at SLU.

When Jim isn’t getting nerdy with numbers, you can find him spending his free time backpacking, hiking, canoeing or cheering on West Ham United from a local pub. He lives with his wife in Ravenswood/Lincoln Square and enjoys discovering local gems in the neighborhood.

Lorraine Herr

Josh Saunders

Mike Roche

Buddy Greene

Jamie Johnson

While serving as a firefighter on the north shore of Chicago, Jamie saw how much energy was wasted by leaving lights on overnight in the firehouse.  He ran calculations and aspired to find a way to both save energy and reduce costs. Shortly thereafter, Verde was born.

Saving clients money through energy efficiency and a keen understanding of energy rebate programs has always been Jamie’s passion – and it continues to be so today.

Tyler Morris

Tyler became passionate about sustainability when he went to the wrong summer camp.

Though he went on to earn a degree in economics from the University of Chicago, his passion for sustainability never faltered. He believes that while no one should be forced to make compromises in order to protect the environment, with an open mind, it’s easy to see how it is our best interests to do so.

Beth Holaday

Beth’s passion for the environment and sustainability started as a child growing up exploring the forest preserves of the Chicago region. Beth is a graduate of DePaul University in Environmental Science and Geography.

Lately, her hobbies include looking at bugs under her microscope, talking about invasive earthworms and playing outside with her cat, Dawkins.

Dawkins’ hobbies include eating bugs and complaining.

Sydney Fitch

Always being a kid full of energy (which holds true to this day!) Sydney grew up exploring the woods around her house, developing at a young age a true appreciation for nature and all it’s wonders. Her love for the outdoors continued as she took to the slopes in the winters, spent summers swimming in the Wisconsin lakes, and spent the last two years working for the National Park Service.

Sydney is excited to be working for Verde, helping to protect the environment and places she loves most.

Justin C Johnson

Justin is the 6th of 7 children in his family and it’s nice being a pseudo-middle child. He graduated from the University of Missouri-Columbia with a bachelor’s degree in Economics. Justin loves to play basketball and lacrosse to unwind. During his time at Mizzou, he actually played on the lacrosse team for 3 years and had an amazing experience with that.

Justin’s passion for the environment stems from his love for the outdoors. Weather permitting, you can always find him riding his bike or taking walks in parks around the city. Justin wants to do everything in his power to preserve the beautiful ecosystem for future generations to enjoy this planet like he has.

Danielle Gaede

After being interested in atmospheric sciences from a young age, Danielle discovered her passion for sustainability while being a member of her high school’s Go Green club. She went on to receive her BA in Environmental Studies and her MS in Sustainable Management from DePaul University.

She now handles the day-to-day operations of the company, with a focus on scheduling and acting as a liaison to the various programs Verde works with. She looks forward to continuing to grow with the company and making sure the operations side hums as efficiently as possible.

Adrian Martinez

Adrian graduated from the University of Illinois with a Bachelor’s in Environmental Studies: concentration Sustainability. Originally he was majoring in Architecture, but after taking an Environmental Biology class his career goals shifted. Verde is helping small business take control of their energy consumption and he is glad I get to be a part of that.

His hobbies include riding his mountain bike on the trails and going to concerts with the love of his life, Stacey.

Sarah Tag

Sarah graduated from Roosevelt University with a Bachelors in Sustainability Studies and a minor in Biology.  It was there that she discovered her passion for conservation of the Earth’s resources, and her love of operations.

In the office Sarah focuses on efficient operations, coordinating energy rebates and project installations.
When she’s not in the office, Sarah enjoys biking with her husband and 2 children, and volunteering at school events.

Katie Parchert

Katie handles accounts payable, payroll, and human resources. She received her BS in Elementary Education from Millikin University and her MA in Curriculum and Instruction from St. Xavier University.

She enjoys keeping the company’s vendors and employees happy and well paid. When she’s not working you can find her spending time with her family and planning her next beach vacation.

Alanna Kerstein

Alanna graduated from Loyola University Chicago where she doubled majored in Environmental Studies and Spanish. Born on Earth Day, she’s always been passionate about sustainability.

In her spare time, she enjoys getting outside to run, rollerblade, kayak, or lay in a hammock. She loves to travel, explore new places, and eat all the vegetarian dishes this world has to offer.

Jen Panattoni

Jen graduated from DePaul University with a focus on brand and consumer behavior. She is in love with Chicago and it’s people and wants to help build a more sustainable city one link click and LIKE at a time.

When she isn’t working with the Verde team, she’s at home with her three kids, dog, and husband Dan doing life stuff which might entail: family hikes, running with friends, or eating anything delicious.

Kevin Artz

Kevin was born in New Jersey, moved to Chicago before high school (Loyola Academy), then went to college at Sierra Nevada College in Lake Tahoe, where he studied Environmental Science and Ecology.

He has a Masters in Education (middle school science and math) from National Louis Halfway through he realized he wasn’t cut out to teach, but he made the best of it by doing six months of student teaching in Monteverde, Costa Rica.

Kevin loves photography, reading, music, history and exploring the city. His dream is to retire to the Nicoya Peninsula (Costa Rica) to live in a tree house, photographing monkeys and birds.


Elton was born in northern Siberia but made his way to Chicago for the excellent hot dogs.

He studied Anthropology at the University of Verde, and loves a good ear scratching

Ian Hughes

Ian’s passion for sustainability and respect for the environment started way back when he was in Boy Scouts, immersed in all that nature had to offer from the top of Mount Baldy at Philmont Scout Ranch in New Mexico, to the banks of the French River in Ontario. From those experiences he was inspired to study environmental science at college down in good ol’ Appalachian Ohio, then landed his first job at Tetra Tech, and eventually changed things up by diving into sustainability in beer at Goose Island Beer Company. Ian joined Verde from working part-time at the Illinois Sustainable Technology Center and he is currently serving as the Sustainability Ambassador for the Brewers Association.

Tim Smith

Tim has embraced sustainability as long as he can remember, together with minimalist design, simple, elegant solutions and the importance of balance. He can be found wandering around exploring in the city or on hiking trails in nature. He has a big family with big hearts. He truly appreciates being a part of a value-driven organization that invests in great people who develop solutions that improve the environment each day, client by client.