VERDE:  Energy Efficiency Experts
The Complete Energy Efficiency Package


Get to know us.


While serving as a firefighter, Jamie saw how much energy was wasted by leaving lights on overnight in the firehouse. He ran calculations and aspired to find a way to save energy and reduce costs. Out of this, Verde was born. Verde’s goal is to be a company that receives every dime of revenue from reducing energy. The environment is stressed, and we need creative business models to solve its problems.


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We at Verde know that when it comes to your business, there is no decision to be taken lightly. That’s why we offer free assessments to walk you through your needs, the scope of your goals, and your budget.

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Jamie Johnson

While serving as a firefighter on the north shore of Chicago, Jamie saw how much energy was wasted by leaving lights on overnight in the firehouse.  He ran calculations and aspired to find a way to both save energy and reduce costs. Shortly thereafter, Verde was born.

Saving clients money through energy efficiency and a keen understanding of energy rebate programs has always been Jamie’s passion – and it continues to be so today.



Energy Efficiency Analyst

Tyler Morris

Tyler became passionate about sustainability when he went to the wrong summer camp.

Though he went on to earn a degree in economics from the University of Chicago, his passion for sustainability never faltered. He believes that while no one should be forced to make compromises in order to protect the environment, with an open mind, it’s easy to see how it is our best interests to do so.


Energy Efficiency Analyst

Beth Holaday

Beth's passion for the environment and sustainability started as a child growing up exploring the forest preserves of the Chicago region. Beth is a graduate of DePaul University in Environmental Science and Geography.

Lately, her hobbies include looking at bugs under her microscope, talking about invasive earthworms and playing outside with her cat, Dawkins. 

Dawkins’ hobbies include eating bugs and complaining.


Human Resources and Accounts Payable (HR/AR)

Katie Parchert

Katie handles accounts payable, payroll, and human resources. She received her BS in Elementary Education from Millikin University and her MA in Curriculum and Instruction from St. Xavier University.

She enjoys keeping the company's vendors and employees happy and well paid. When she's not working you can find her spending time with her family and planning her next beach vacation.


Operations manager

Danielle Gaede

After being interested in atmospheric sciences from a young age, Danielle discovered her passion for sustainability while being a member of her high school’s Go Green club. She went on to receive her BA in Environmental Studies and her MS in Sustainable Management from DePaul University.

She now handles the day-to-day operations of the company, with a focus on scheduling and acting as a liaison to the various programs Verde works with. She looks forward to continuing to grow with the company and making sure the operations side hums as efficiently as possible.



Spencer Brown

Spencer Brown was given the opportunity in 2015 to join the Verde Installation Team as a Runner having had no previous experience doing electrical work and no previous engagement with sustainability. Now, as a result of Verde's unique approach to talent development, he divides his time between working on-site as an Installer, in the warehouse as Warehouse Supervisor, and in the office as a Data Analyst.

He plays music, writes fiction, and is working toward a degree in Philosophy.


Project Manager

Adrian Martinez

Adrian graduated from the University of Illinois with a Bachelor's in Environmental Studies: concentration Sustainability. Originally he was majoring in Architecture, but after taking an Environmental Biology class his career goals shifted. Verde is helping small business take control of their energy consumption and he is glad I get to be a part of that.

His hobbies include riding his mountain bike on the trails and going to concerts with the love of his life, Stacey.


marketing specialist

Jen Panattoni

Jen graduated from DePaul University with a focus on brand and consumer behavior. She is in love with Chicago and it’s people and wants to help build a more sustainable city one link click and LIKE at a time.

When she isn’t working with the Verde team, she’s at home with her three kids, dog, and husband Dan doing life stuff which might entail: family hikes, running with friends, or eating anything delicious.



Energy Efficiency Analyst

Sydney Fitch

Always being a kid full of energy (which holds true to this day!) Sydney grew up exploring the woods around her house, developing at a young age a true appreciation for nature and all it's wonders. Her love for the outdoors continued as she took to the slopes in the winters, spent summers swimming in the Wisconsin lakes, and spent the last two years working for the National Park Service.

Sydney is excited to be working for Verde, helping to protect the environment and places she loves most. 


Operations Administrator

Sarah Tag

Sarah graduated from Roosevelt University with a Bachelors in Sustainability Studies and a minor in Biology.  It was there that she discovered her passion for conservation of the Earth’s resources, and her love of operations.

In the office Sarah focuses on efficient operations, coordinating energy rebates and project installations.
When she’s not in the office, Sarah enjoys biking with her husband and 2 children, and volunteering at school events.


Marketing and Outreach Assistant

Melissa Englund

Wandering around the woods and trails in Michigan’s Upper Peninsula with her family is what instilled a deep passion for the environment in Melissa at a young age.  Knowing she wanted to grow to be a champion for the environment, she pursued her degree in Sustainable Business at Aquinas College in Grand Rapids, Michigan.  

Some of Melissa’s favorite hobbies include reading, acquiring new plants, exploring new places, quoting the movie Hot Rod, and drinking great coffee.


Graphic Designer

Colby Roark

Growing up 30 minutes east of Dallas, Texas, Colby moved to Chicago in 2013 to attend Columbia College Chicago for Graphic Design. Nature comes hand in hand with living in Texas, so it's only natural that fate brought Colby back to an opportunity like Verde. 

Colby has tons of hobbies, which include but are not limited to: listening to 90's grunge, watching the X-Files, collecting Funko Pops and sneakers, and playing video games.